In 1988 Marty O’Halloran was banished to the place where careers go to rest – Auckland. As he packed up his belongings from DDB in Sydney, his admen colleagues showed sympathy. Auckland afterall, was considered to be the place where careers died.
Although O’Halloran doubted the move, his employers insisted that running their client McDonald’s would help with career. A quarter century later and they couldn’t be more right.
He became chief executive of DDB New Zealand in 2001. In 2005, he took over as regional group chief executive based in Sydney, overseeing DDB agencies in that city, Melbourne and Auckland.
O’Halloran told the NZ Herald successful changes were made to the DDB New Zealand agency from 2001, which involved building a full-service operation that met the different needs of clients, such as public relations and media buying.