Hard work pays off for Queenstown’s Magic Memories after being awarded the Supreme award at the the International Business Awards. From humble beginnings as a fast photo service tourists on the Queensland peninsula, Magic Memories now operates at 100 tourist destinations around the world.
Judges at the awards told said the company’s focus on maintaining high quality operations at each site, while providing local teams with considerable freedom, was an important feature of the business according to Stuff.co.nz.
John Wilkstrom says the company sets itself apart by focusing on people rather than procedures. “It’s the same with going to a restaurant, if the food’s up to a certain standard it’s always the service that sets it apart and separates a great night from an average night. We don’t want people going to work thinking they’re in a photo factory, they’re in a tourism business” he told Unlimited Magazine.
NZTE chief executive Peter Chrisp is confident in both the outcome of the awards and the potential for other New Zealand businesses. Chrisp told Stuff.co.nz, “There is no shortage of opportunities for New Zealand businesses, but the challenge is to design businesses to be relevant to the markets.”
“Magic Memories has taken the traditional model of attraction photography and shaken it up by creating a much more personal experience for users who are happy to pay a premium for a truly bespoke product. The benefits extend to Magic Memories’ partners, who also reap the rewards of that premium.”