Category Archives: Otago

Magic Memories Captures Photos and Awards

Hard work pays off for Queenstown’s Magic Memories after being awarded the Supreme award at the the International Business Awards. From humble beginnings as a fast photo service tourists on the Queensland peninsula, Magic Memories now operates at 100 tourist destinations around the world.

Judges at the awards told said the company’s focus on maintaining high quality operations at each site, while providing local teams with considerable freedom, was an important feature of the business according to

John Wilkstrom says the company sets itself apart by focusing on people rather than procedures. “It’s the same with going to a restaurant, if the food’s up to a certain standard it’s always the service that sets it apart and separates a great night from an average night. We don’t want people going to work thinking they’re in a photo factory, they’re in a tourism business”  he told Unlimited Magazine.

NZTE chief executive Peter Chrisp is confident in both the outcome of the awards and the potential for other New Zealand businesses. Chrisp told, “There is no shortage of opportunities for New Zealand businesses, but the challenge is to design businesses to be relevant to the markets.”

“Magic Memories has taken the traditional model of attraction photography and shaken it up by creating a much more personal experience for users who are happy to pay a premium for a truly bespoke product. The benefits extend to Magic Memories’ partners, who also reap the rewards of that premium.”


NZ Guest Nights Rise, Thanks to Booming Queenstown

For the fourth month in a row, New Zealand guest nights have risen.  The high profile tourist destination Queenstown is the major contributor to the increase.

Altogether, seasonally adjusted quest nights rose by 0.6% in October. The South Island guest numbers jumped an impressive 3.7%. The North Island didn’t face the same success. Guest nights fell by 1.4%.

So which regions were the main contributors to our tourism industry’s success? Statistic NZ’s business indicators manager Neil Kelly said, “Otago, which includes Queenstown, was the main contributor to the national increase in October.”

So one might ask why Queenstown proved New Zealand’s shining glory. Queenstown is well regarded as a kiwi tourism hot spot. Another contributor may have been the filming of part of the Hobbit trilogy. This trilogy has significantly boosted New zealand tourism nationwide. Either way, it’s great to see our land is being explored, whether it’s by locals or tourists!