In 1988 Marty O’Halloran was banished to the place where careers go to rest – Auckland. As he packed up his belongings from DDB in Sydney, his admen colleagues showed sympathy. Auckland afterall, was considered to be the place where careers died.
Although O’Halloran doubted the move, his employers insisted that running their client McDonald’s would help with career. A quarter century later and they couldn’t be more right.
He became chief executive of DDB New Zealand in 2001. In 2005, he took over as regional group chief executive based in Sydney, overseeing DDB agencies in that city, Melbourne and Auckland.
O’Halloran told the NZ Herald successful changes were made to the DDB New Zealand agency from 2001, which involved building a full-service operation that met the different needs of clients, such as public relations and media buying.
It seems us Kiwi’s aren’t quite the outdoorsy kind we used to be. Outdoor products company Fishing Camping Outdoors, or FCO, is closing it’s doors for good. It’s the second outdoor products firm to leave our land in recent times, after Mountain Designs shut its New Zealand business in August.
By June, every FCO will have closed shop. All thirteen FCO stores were based in the North Island. Group managing director Peter Birtle believes Australia stands a better chance at sustaining the chain. He told Stuff.co.nz,
“Our initial approach of developing a business specifically for the New Zealand market has proven to be flawed and FCO has always battled to get the attention it required while we have been addressing challenges in our BCF (boating, camping, fishing) and Ray’s Outdoors businesses [in Australia].”
In total the chain is accepting it’s loss of $19.8 million.
The answer to building a great kiwi brand in Australia may surprise you. Kiwi’s and Aussie’s are supposedly sworn enemies – well at least on the field! Many New Zealand businesses jump to ditch to get a share of Australia’s large market.
According to Stuff business writer Bella Katz, Australian businesses make a lot of noise but are slow to react to competition. She recommends New Zealander’s use this to their advantage. But Katz’s final conclusion about Aussie success is more surprising.
Imagine how well New Zealand companies can do here in combination with the right locals? A meeting of minds, if you will. The Aussie ruthlessness matched with the Kiwi perseverance. It’s a beauty.
With that professional cooperation in mind, last month I interviewed twelve Australian and Australia-based CEOs of New Zealand companies and asked them what it was like to work for Kiwi brands over here. I wanted to know if there was a magic formula to building a great Kiwi brand in Australia.
What came out clearly from those interviews, and from previous conversations I’ve had on the topic, is that New Zealand businesses thrive in Australia with great locals on board. Even more so when the cords are not cut – but handed over.
Information sourced from Stuff.co.nz.