Tag Archives: business strategy

Canterbury University Scores Netball Tactix Partnership

Following the 2010 and 2011 Christchurch earthquakes, The University of Canterbury lost an unfortunate 25% of it’s student population. Student numbers are still continuing to decrease. In order to rebuild, vice chancellor Rod Carr thinks a partnership with the Tactix netballers and Crusaders rugby team will help drive student recruitment.

Mr Carr says the partnerships approach is a change of direction and is supported by stakeholder research. “Partnering with these two leading participatory sports will help us begin a conversation with young people and their parents about UC and the wide range of academic options available here through schools engagement activity involving players, and match day activities,” he told the National Business Review.