Before Pack & Send could reach full local market penetration, it needed to go global. Global in deliveries that is! Pack & Send’s business model is based on packing and sending items which that are fragile, awkward, or valuable to any address in the world.
Want to send a heirloom ring to Tainjin China? Pack & Send can cover it. How about Bali bound baseballs? Pack & Send will throw them that far. How about elephant tusks to South Africa? Pack & Send will alert local authorities and most likely not deliver that. But you get the gist of it – Pack & Send makes deliveries.
Currently managing director Matthew Everest has a large painting, a record turntable and a very large backpack in his Blenheim road packing store. He told Stuff.co.nz, “If you would ring up any courier company and say this is what I’ve got, they would say, no, no and probably too big.”
There is definitely demand. Everest says millions of goods are bought and sold on TradeMe each year. And that’s just TradeMe! Imagine the goods being shipped around worldwide.
Business whizz and foodie Theresa Gattung has managed to combine her two passions into one delicacy of a business. And it’s all mixed together perfectly to form one very successful business. Gattung chairs My Food Bag, a business dedicated to delivering ingredients and recipes approved by Nadia Lim.
Gattung puts every moment of her time to good use. When she’s not heading the succesful business witha turnover of $30 million, she’s an award winning philanthropist. Last year the company tapped into the Australian market and plans to continue doing so in the foreseeable future.
The answer to building a great kiwi brand in Australia may surprise you. Kiwi’s and Aussie’s are supposedly sworn enemies – well at least on the field! Many New Zealand businesses jump to ditch to get a share of Australia’s large market.
According to Stuff business writer Bella Katz, Australian businesses make a lot of noise but are slow to react to competition. She recommends New Zealander’s use this to their advantage. But Katz’s final conclusion about Aussie success is more surprising.
Imagine how well New Zealand companies can do here in combination with the right locals? A meeting of minds, if you will. The Aussie ruthlessness matched with the Kiwi perseverance. It’s a beauty.
With that professional cooperation in mind, last month I interviewed twelve Australian and Australia-based CEOs of New Zealand companies and asked them what it was like to work for Kiwi brands over here. I wanted to know if there was a magic formula to building a great Kiwi brand in Australia.
What came out clearly from those interviews, and from previous conversations I’ve had on the topic, is that New Zealand businesses thrive in Australia with great locals on board. Even more so when the cords are not cut – but handed over.
Information sourced from Stuff.co.nz.